What we’ve found in our travels through clients’ change management efforts is that there are still a lot of organizations that—despite training—find change management hard to deal with. There is no really good reason for this, and a part of the goal for The Change Playbook is to remedy that situation. Typically, we see change management referred to in one or more of several primary forms: Change management is a list of actions somebody called the change manager has to perform under the glare of the project manager’s eye. Change management is said but “training” or “communications” is meant—because it...

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