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How People Change

The Change Playbook is dedicated to developing, aggregating, presenting, and educating about actionable tactics that achieve the change management objectives and make change stick.

It results from years of practical experience with many organizations; from studying and practicing sales, marketing, and psychology, and other social sciences.

How do people really change?

Coming soon

There is so much content to insert, that some of these less pragmatic pages are taking a while to complete. Please stand by and check in periodically.

How People Change

People generally change with difficulty and anxiety, usually under duress or threat, and only sometimes for gain. Usually, people change to avoid immediate pain, and they backslide if discomfort can be deferred or if gain is too far in the future (even “next month”). They always need help and support, for a long time, because change is hard (mental) work.

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