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Review/update communications and messaging alignment to behaviour change goals (repeats)
As the final review prior to development, this activity is to confirm or adjust messaging both for stand-alone communication and support for other change management elements so they remain in harmony with the project change, the behaviour changes required, and overall project goals as they may have evolved.
Format
The messages and context (i.e., conditions, objectives, insights) should be distributed to participants so they can refamiliarize themselves and review. Any notable evolution to project or people should be highlighted. Integration of all communication needs and alignment of messaging should be presented in a discussion led by the Communications experts at a workshop/meeting.
Description
As the final review prior to development, this activity is to confirm or adjust messaging both for stand-alone communication and as support for other change management elements so they remain in harmony with the project change, the behaviour changes required, and overall project goals as they may have evolved. Optimally, because it’s messaging, Corporate Communications should guide from a communications/messaging perspective. The focus, particularly for employee-level impacted stakeholders, remains on supporting and accelerating required behaviour changes. All other goals are secondary at this point....
