Use testimonials

Peer references and testimonials in favour of (behaviour) change are a powerful way to prevent backsliding due to dissonance and encourage laggards who have yet to change. But they need to be created, which is more intensive than might appear at first glance. What makes a good testimonial? How do you arrange one? How do you make it work for you? The work to secure, create, and use a testimonial effectively is the essence of this Play.

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