304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

Use testimonials

Objective / Output

An endorsement of some aspect of the change or behaviour change process, in the planned medium (e.g., video), available for broad promotion and promoted to chosen audiences.

Moves and Communications comprising the "Use testimonials" play


Peer references and testimonials in favour of (behaviour) change are a powerful way to prevent backsliding due to dissonance and encourage laggards who have yet to change. But they need to be created, which is more intensive than might appear at first glance. What makes a good testimonial? How do you arrange one? How do you make it work for you? The work to secure, create, and use a testimonial effectively is the essence of this Play.

The activity is the creation, development, production, and distribution of a testimonial communication.

This activity is the identification and securing of an impacted person to "testify" on behalf of the project in favour of the change.

Provide a statement of what is to be done and expected of a recruited "testifier."

Advisory to drive people to "view" the testimonial.

Thrust (s)


"Perform" step of the Change Management stages and steps methodology graphic

Expected Duration

3-4 weeks of effort should be expected, subject to many conditions.