304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

Focus on behaviour

Objective / Output

The project will have a comprehensive list of behaviours that need to change specifying current and desired states, and proposing how to shift those affected from one to the other.

Moves and Communications comprising the "Focus on behaviour" play


Change management is not about the mechanics of changes within the organization. It is about efficiently changing people’s behaviour. Once the change(s) is/are specified and those that need to change are known, specifically applicable individual behaviours (a) as they exist now, (b) how they are to be in the future, and the gap between need to be identified. The work to get that clarity and focus is the essence of this Play.

This activity is to detail more completely and expand on the individual behaviour changes started earlier. The focus is to fully understand and anticipate precisely how individual behaviours will have to be adjusted or reprogrammed to conform to the larger change needs, and to anticipate/document high-probability approaches to adoption by the various target individuals.

This activity is to adjust understanding to remain on target about behaviour shifts and attitude adjustments needed, and the specific roles to make those changes. Reconsideration of behaviour change for every role is important as it has to remain precise to properly inform adjustments to training, coaching, and communications.

Thrust (s)


"Prepare" step of the Change Management stages and steps methodology graphic

Expected Duration

Lkely 2-3 weeks in iterations of development, depending on the breadth of the change impact.