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Develop communications

When the planning is done, messaging determined, and media/channels selected, the communication items and elements both to support other tactics and for communication in its own right need to be developed. This drafting, editing, harmonizing, and so forth comprises only two Moves, but is nevertheless quite complex. Whether Corporate Communications is handling it or you are, the work to transform ideas into ready-to-be-delivered communication as planned is the essence of this Play.

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