304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

Develop communications

Objective / Output

Final draft text and complete graphics ready for implementation as planned.

Moves and Communications comprising the "Develop communciations" play


When the planning is done, messaging determined, and media/channels selected, the communication items and elements both to support other tactics and for communication in its own right need to be developed. This drafting, editing, harmonizing, and so forth comprises only two Moves, but is nevertheless quite complex. Whether Corporate Communications is handling it or you are, the work to transform ideas into ready-to-be-delivered communication as planned is the essence of this Play.

This activity is relevant to all materials that communicate in some way regardless of medium though the Move is geared toward communication material, meaning planned messages to specific recipients by email, etc.

This activity is to execute production of identified and developed communication materials and deliverables. This work may happen either up front or as needed, prior to a communication being released.

Thrust (s)


"Develop" step of the Change Management stages and steps methodology graphic

Expected Duration

4-5 weeks work effort for the creative process, reviews, revisions, approvals, etc. correlated to the number of individual elements.