These are not my only rules for effective communication with stakeholders. Communications experts will have others and may suggest these are unimportant. They’re wrong, probably because they don’t understand how people think.      For magicians, con artists, psychics, and mentalists (and political consultants), alignment to certain psychological and sociological principles underwrites their success. Let’s use them for good instead of just entertainment and politics.      The principles for this blog provide explore how people tend to think about and respond to information/situations/decisions. This includes how the information is provided, the context in which it exists, and who provides it. These...

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