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Communication sleight-of-hand in magic, mentalism, or politics owes its success to being aligned with psychological principles.

5 Rules of Effective Change Communication

These are not my only rules for effective communication with stakeholders. Communications experts will have others and may suggest these are unimportant. They’re wrong, probably because they don’t understand how people think.      For magicians, con artists, psychics, and mentalists (and political consultants), alignment to certain psychological and sociological principles underwrites their success. Let’s use...

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