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Category Communications

Communications, Practice, Theory

Make the Arc of Your Story Bend Toward Success

Bending the arc of your change story toward success is a critical part of change leadership

No. 5 in a series about Stories and Storytelling This post is all about crafting story arcs. It is not enough to have a story, your story has to carry the audience—stakeholders—on a journey. Your change story is a…...

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Timothy Grayson
July 19, 2023

Communications, Preparation & Management

Have and Communicate a Clear Change Strategy

It is essential to have and communicate a change strategy

If you opt not to have a change strategy, prepare to fail. I’ll presume you want to succeed and so already have a strategy. (This post is not about creating one; it’s about why to have one and how…...

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Timothy Grayson
July 5, 2023

Communications

Change Vision: Have and Communicate

A change vision is essential to have and to communicate.

For a leader at any time for any objective—like a project that will bring change and have an impact, the “change vision thing” is not a luxury. Think about it. If you want people to follow you somewhere, they…...

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Timothy Grayson
June 28, 2023

Communications

A Plot to Succeed

The Plot is the key part of a change story

No. 4 in a series about Stories and Storytelling Telling a great story is an important aspect of organizational change management. A well-crafted story can inspire and motivate people to embrace change, and help them understand the benefits and…...

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Timothy Grayson
June 14, 2023

Communications, Practice

Make Your Change Story Soar

The story of change is storytelling about change.

No. 3 in a series about Storytelling This series is dedicated to how change stories make change (management) more successful. This post is about how to make your change story particularly strong. In the future, we’ll dig deeper into…...

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Timothy Grayson
May 24, 2023

Communications, Overcoming Resistance, Practice

Get reluctant people to pay attention to change communications

Every change wants impacted people to pay attention. But with so many competing messages, sometimes they all get ignored

Every change leader and change manager struggles with stakeholders not paying attention to change communications.[1] It is a problem no matter how you slice it. Oh, you get the point. Let’s first explore how and why communications get…

Timothy Grayson
May 17, 2023

Communications, Practice, Tools

Heat Maps: The Change Manager’s Powerful Little Secret

A scatterplot heat map will typically have three dimensions. The base dimensions (x and y) are primary for showing relationships among entities. The third dimension will use colour and relative size to indicate some magnitude typically.

Heat maps are graphic representations of information that use color-coding and relative size to display data values. They are commonly used to visualize and analyze large data sets but can be an indispensable part of the change manager’s arsenal…

Timothy Grayson
May 3, 2023

Communications, Overcoming Resistance, Sponsorship

Sponsor Engagement: THE no. 1 success differentiator

Sponsor engagement is critical to driving successful organizational change. Yet it is typically overlooked or—worse—misguidedly expected to just happen. Sponsors are key stakeholders with the authority, influence, and resources to support and enable change initiatives. But their support and value…

Timothy Grayson
April 18, 2023

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