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Tag storytelling

Communications, Overcoming Resistance, Practice, Theory

Myth is not fact. It’s better.

Myths are NOT facts nor should they be. The value they serve is not necessarily tied to facts.

Some recent change management threads that challenged and ridiculed the “70% of projects fail” myth got me to thinking. Not about the veracity of the statistic. For that look here. Rather, it got me to thinking about myth itself. The…...

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Timothy Grayson
October 24, 2023

Communications, Overcoming Resistance, Practice, Theory

Change Success Rate a Myth? This matters?

Even if the 70% of projects fail statistic is wrong and a "myth," so what? As a myth, it has fundamental value.

The assertion that “70% of change projects fail” is a statistic repeated so frequently in the domain of organizational change and change management that its origin and specifics have become muddled in the discourse of organizational change. If taken literally,…...

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Timothy Grayson
October 10, 2023

Communications, Overcoming Resistance, Practice

If You Tell A Story, Make it a Good One

The story of change is storytelling about change.

No. 6 in a series about Stories and Storytelling In so many situations, not least among which is a change-inducing project, telling a story is the optimal way to get through to people. I believe it and have dedicated…...

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Timothy Grayson
September 20, 2023

Communications, Practice, Theory

Make the Arc of Your Story Bend Toward Success

Bending the arc of your change story toward success is a critical part of change leadership

No. 5 in a series about Stories and Storytelling This post is all about crafting story arcs. It is not enough to have a story, your story has to carry the audience—stakeholders—on a journey. Your change story is a…...

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Timothy Grayson
July 19, 2023

Communications

A Plot to Succeed

The Plot is the key part of a change story

No. 4 in a series about Stories and Storytelling Telling a great story is an important aspect of organizational change management. A well-crafted story can inspire and motivate people to embrace change, and help them understand the benefits and…...

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Timothy Grayson
June 14, 2023

Communications, Practice

Make Your Change Story Soar

No. 3 in a series about Storytelling This series is dedicated to how change stories make change (management) more successful. This post is about how to make your change story particularly strong. In the future, we’ll dig deeper into…...

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Timothy Grayson
May 24, 2023

Communications, Overcoming Resistance, Practice

Get reluctant people to pay attention to change communications

Every change wants impacted people to pay attention. But with so many competing messages, sometimes they all get ignored

Every change leader and change manager struggles with stakeholders not paying attention to change communications.[1] It is a problem no matter how you slice it. Oh, you get the point. Let’s first explore how and why communications get…

Timothy Grayson
May 17, 2023

Communications, Overcoming Resistance, Sponsorship

Sponsor Engagement: THE no. 1 success differentiator

Sponsor engagement is critical to driving successful organizational change. Yet it is typically overlooked or—worse—misguidedly expected to just happen. Sponsors are key stakeholders with the authority, influence, and resources to support and enable change initiatives. But their support and value…

Timothy Grayson
April 18, 2023

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