Archives Communication Data

Promote the success story

There is no point to creating a success story if it is not or is only anemically promoted. Similar to the testimonial, if you choose to use the success story tactic, it has to be marketed. Ideally corporate communications will…...

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Schedule post mortem

A post mortem on a project is a meeting. There’s not much complication to the communication. Once you’ve selected the attendees, it’s a matter of providing the details and setting the tone for the meeting. This communication supports the Move…...

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Sponsor’s support request (admonition)

Sometimes a sponsor needs to get directly involved and make his/her displeasure known to those who are not participating as they should. (read: …resisting too strongly…) The more senior the sponsor and the more senior the target(s), the more likely…...

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Sponsor-specific support request

Some sponsors, if they have been persistently involved or have a particular interest, will be more engaged. (Sometimes too engaged…) This may correlate to project visibility and how big a part of that executive’s scorecard. Others can be quite detached.…...

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Coach engagement (initial and/or coach the coach scheduling)

Individual coaches will have been communicated with, directly and personally. Per the Move Engage coaches (initial and/or coach the coach scheduling), this communication with the group will serve two goals. First, to maintain the connection and established momentum. Second, to…...

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Launch day reminder customized by audience

This is the official, organization-level announcement that change is imminent with reminders of why, how, and who is depending on success. It may or may not provide specifics. Optimally the text clearly describes what the audience can expect, what it…...

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Cover for Change Readiness Assessment (prelaunch)

Per the Move Do Change Readiness Assessment (prelaunch), a second change readiness assessment survey is issued to the same people that completed the baseline version. The cover note can refer to and generally cribs from the first one. If you…...

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