If coaching is part of the strategy, coaches are needed. The Move Identify and recruit coaches is all about identifying and recruiting coaches. While recruiting may be done verbally through calls and meetings, if your preference is for written correspondence, an example is provided. At worst, its content is a base ready as cue notes for the conversation(s).
The objective of the recruiting letter is to support discussions. It needs to both inform the recruit of the expectations and outline the support(s) (s)he will receive. To some extent, it is also selling, needing that kind of flair.

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