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"It's live!!" (launch day) notice

This is the official announcement that change is happening—now. There should be a decidedly before and after sense to the message and the tone can be substantially congratulatory and encouraging: “You got this…”. Links to all training, coaching, job aids, and other supports for line management, coaches, employees, etc. should be provided—again. For optimal impact, customize the note (even a little) by stakeholder group (e.g., specific teams, coaches separately, etc.). The message to coaches should remind them that their expected action will be operative.

Thank everyone for their diligent preparation and encourage follow through to make for an excellent transformation experience… because the change has not happened yet. Basically, remind everyone—again—of specific expectations and the supports available through the transition period.

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Project manager

Change manager

Target

Impacted personnel

Coaches

Sponsors and line executives

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