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First announcement to all audiences

With this, the project’s formal communication program begins. The goal is to initiate the awareness campaign for the project/change by communicating with all stakeholders at a high, general, values and benefits level. It is to start conditioning these audiences to the information flow and to develop inertia to sustain movement through the balance of ADKAR.+...

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Project sponsor


Sponsor Executive

Line Management for impacted stakeholders, including sponsors

All potentially impacted stakeholders

Other, operationally interested parties


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