Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
With this, the project’s formal communication program begins. The goal is to initiate the awareness campaign for the project/change by communicating with all stakeholders at a high, general, values and benefits level. It is to start conditioning these audiences to the information flow and to develop inertia to sustain movement through the balance of ADKAR.+ A focus on change generally (i.e., reasons for, benefits of) and the broad nature of individual impacts is typically sufficient. A general sense of project timing may also be appropriate. Having the most senior, direct sponsor send it sets the level of authority and importance behind the change project.
Notes:
+ Reminder: Prosci’s ADKAR stands for Attention, Desire, Knowledge, Ability, Reinforcement.
Project sponsor
Sponsor Executive
Line Management for impacted stakeholders, including sponsors
All potentially impacted stakeholders
Other, operationally interested parties