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With this, the project’s formal communication program begins. The goal is to initiate the awareness campaign for the project/change by communicating with all stakeholders at a high, general, values and benefits level. It is to start conditioning these audiences to the information flow and to develop inertia to sustain movement through the balance of ADKAR.+...
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Project sponsor
Sponsor Executive
Line Management for impacted stakeholders, including sponsors
All potentially impacted stakeholders
Other, operationally interested parties